The establishment of a sales and technical support center for the European automation and Motion Control market forms part of a broader effort to open the Estun brand up to international markets. Estun has a further 4 overseas subsidiaries in the United Kingdom, the United States, Turkey and India.
Founding an international sales network, being present at all leading trade shows, have helped to implement Estun’s market expansion in Europe and improve the reputation of the brand and its products.
In the past two years, Estun has successfully implemented a number of overseas M&A transactions dedicated mainly to R&D. In 2017, Estun acquired TRIO in the UK (Motion Controller), 20% of Euclid Labs in Italy (Visionics for Robots) and BARRETT in the USA (exoskeleton drive systems). In 2018, it gained control of MAi in Germany (robotic production systems), with complementary advantages and effective integration of technical resources.
After taking a first step towards product internationalization, therefore, Estun has taken a second step towards R&D internationalization, which will provide the Estun Group strong support for the full implementation of its global business development strategy.